MILK IN INDIA, is not just a drink, it is an elixir. For almost every Indian — rich or poor — the idea of a daily glass of milk holds a potent and emotional charge. It speaks of parental devotion, well-being and health. This faith in the power of milk is well-grounded: it is the primary nutrient for the young and the old. Nearly 63 percent of animal protein in the Indian diet comes from dairy products. For vegetarians, there is simply no alternative. India, though being the largest producer of milk, is known for the quantity of cows rather than the high yield and quality of them. Thus the project, named 'Rashritya Gokul Mission', aims to promote locally bred cows as they are better suited for the Indian climate and are even heat resistant. Thus by switching to purely locally bred cows over cross-bred, it aims to increase the output of milk. Read more › MILK IN INDIA, is not just a drink, it is an elixir. For almost every Indian — rich or poor — the idea of a daily glass of milk holds a potent and emotional charge. It speaks of parental devotion, well-being and health. This faith in the power of milk is well-grounded: it is the primary nutrient for the young and the old. Nearly 63 percent of animal protein in the Indian diet comes from dairy products. For vegetarians, there is simply no alternative. India, though being the largest producer of milk, is known for the quantity of cows rather than the high yield and quality of them. Thus the project, named 'Rashritya Gokul Mission', aims to promote locally bred cows as they are better suited for the Indian climate and are even heat resistant. Thus by switching to purely locally bred cows over cross-bred, it aims to increase the output of milk. Read more ›