Devotees in Tel Aviv, Israel distribute the Holy Name, S.Prabhupada’s books and prasadam to lift the mood (Album 66 photos)

As a fire burns dry grass to ashes, so the holy name of the Lord, whether chanted knowingly or unknowingly, burns to ashes, without fail, all the reactions of one's sinful activities. SB 6.2.18 etävän eva loke 'smin puàsäà dharmaù paraù småtaù bhakti-yogo bhagavati tan-näma-grahaëädibhiù Devotional service, beginning with the chanting of the holy name of the Lord, is the ultimate religious principle for the living entity in human society. SB 6.3.22 Read more ›