By Karnamrita dasa
The idea that it is better to give than to just receive (to just be "on the take"), is a universal truth understood by people of all religions. In addition people understand that giving is actually getting, or by giving you are nourished and benefited. In a broad sense we can tell people that Krishna consciousness is all about learning how to give, rather then just being an exploiter. So people should be encouraged to begin the process of giving somewhere, somehow, to someone. Ultimately from our vision giving to God and saintly persons is the highest giving (because we receive the true benefit of giving), yet everyone has to begin, and should be encouraged. In many places in the Gita different levels of giving are recommended according to the consciousness of the people involved. Everyone should understand the ultimate purpose of giving----pleasing Krishna and realizing our eternal nature as a servant, cooperator, or giver to God.