By Ravindra Svarupa dasa
On the eleventh of July, 1966, in New York, Srila Prabhupada incorporated the International Society for Krishna Consciousness. By then, Prabhupada had already discovered an audience for his exposition of Srimad Bhagavatam, an expositon he characterised as 'a cultural presentation for the respiritualisation of the entire human society' (Bhag. Canto 1, Preface). In a further step toward the culture of 'respiritualisation', he established ISKCON. ISKCON was to be an exemplary society, within which the culture of Srimad-Bhagavatam would be realised and by which it would be spread to the rest of the world. One needs to become acquainted with two contrasting social ideals, or models, transmitted to us by Srila Prabhupada. The first is that of a society of Vaisnavas, of transcendental, liberated devotees who conduct themselves spontaneously in accord with the principles called sanatana-dharma. The second is that of a society of materially conditioned human beings who strictly conduct themselves in obedience to the injunctions of the Vedas under the system called varnasrama-dharma.