BBT Brazil’s Crowdfunding Success for Large-Scale Bhagavad-gita Print.
You have Srila Prabhupada’s request to publish his books on Krishna consciousness as much as possible to reduce ignorance and suffering in the world. In addition, you have the followers of Srila Prabhupada with that same desire, asking you to please publish Bhagavad-gita As It Is, Srila Prabhupada’s most popular and important book, at an affordable price, so that it can get popularized as much as possible. It seems obvious what you have to do: publish the book of Srila Prabhupada. But nothing is easy. You are the president of a BBT Brazil that does not have the financial resources for a large-scale print (what is necessary for a book to be cheap), a BBT Brazil in which the distribution of books by devotees, is almost non-existent. What would you do in the face of this dilemma?
This situation was actually experienced by Nanda Kumara president of BBT Brazil. Asking himself what to do, he says that one day he had an “epiphany”.
“When replying to a devotee who asked the possibility of joining a number of people for an advance purchase and a possible impression, I thought: why not try a crowd funding campaign?”
Better than to have BBT team organizing a platform for crowd funding, Nanda Kumara considered it better to use existing platforms, and there was only advantages: if the daring goal of R$151,000 (46,000 USD) was not reached, the platform would return all the money to all supporters at no charge to BBT. Another advantage is that it would transmit great professionalism and confidence to those who wanted to invest.
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