By Giriraj dasa
You have asked about the specialness of the month of Karttika, and the answer is that it is a special inducement for persons who are not in Krsna consciousness to perform some devotional service. For persons who are doing nothing in Krsna consciousness, it is an indirect inducement to take to devotional service in earnest seriousness, every moment is Karttika. In this connection, there is a good example that sometimes a store gives a special concession to attract new customers. But for those who are already customers there is no need of a special sale. They will purchase at any cost if they know the important value of the goods. Similarly, those who are pure devotees do not aspire for any concession, and out of spontaneous love try to engage themselves in devotional service twenty-four hours each day, three hundred and sixty five days every year, without any stoppage.”