No difference between the name and form of the Lord

Instagram: The mango fruit is different from the name of the mango. One cannot taste the mango fruit simply by chanting, "Mango, mango, mango." But the devotee who knows that there is no difference between the name and form of the Lord chants Hare Krishna, and realizes that he is always in Krishna's company. (Srimad-Bhagavatam, 10.2.36 Purport)