By His Divine Grace A.C. Bhaktivedanta Swami Srila Prabhupada
Lord Krishna: "One who knows the transcendental nature of My advent and activities does not, upon leaving the body, take his birth again in this material world, but attains My eternal abode." Therefore Krsna says, “Just try to learn about the transcendental nature of My advent and activities.” The advent of Krsna it is a very important thing. We should try to understand Krsna, why He makes His advent, why He comes down to this material world, what His business is, what His activities are. If we simply try to understand Krsna, then what will be the result? The result will be tyaktva deham punar janma naiti mam eti so’rjuna: we will get immortality. The aim of life is amrtatvaya kalpate, to achieve immortality. So today, on the advent of Krsna, we shall try to understand the philosophy of Krsna.