INFUSING NAMA JAPA WITH LIFE.
Sacinandana Swami: It is well known that chanting the holy name in good company is easier than doing so alone. This holds true both for japa and kirtan. When we chant in a group of devotees, we co-create a devotional energy and atmosphere that we get to enter into together. It is therefore said that sankirtana (kirtana performed with others) can create such extraordinary delight in the chanter that he or she will find it easy to remain focused on the holy name and experience divine taste in chanting.