Festival of the Chariots Enchants Santa Monica with Spectacular Parade and Cultural Extravaganza (video) SANTA MONICA, CA — The vibrant spirit of Indian culture took center stage on Main Street in Santa Monica on Sunday, August 6, 2023, as the 47th Annual Festival of the Chariots parade gracefully rolled through the heart of the city. This grand spectacle, hosted by the International Society for Krishna Consciousness (ISKCON), brought together thousands of eager attendees who were treated to a mesmerizing display of free entertainment, cultural exhibits, and captivating booths. The festival served as a vivacious celebration of Lord Jagannatha, revered as the cosmic Lord of the Universe, and paid homage to its roots tracing back an astonishing five thousand years to the holy city of Jagannatha Puri, India. The festival's allure was magnificently embodied by the resplendent parade, a cherished tradition that now unfolds in countries around the globe. Participants united in jubilation as they chanted the revered 16-word Vaishnava Mahā-mantra, "Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare / Hare Rama, Hare Rama, Rama Rama, Hare Hare," infusing the atmosphere with a deep sense of spirituality and unity. The Festival of the Chariots not only paid tribute to ancient traditions but also fostered a sense of community and cultural exchange. Attendees reveled in a sumptuous free feast, indulging in a rich array of delectable Indian cuisine. Throughout the event, a diverse array of exhibits and booths showcased the finest aspects of Indian culture, enriching the experience for all those who attended. The event's prominence underscores the profound influence of ISKCON, which has worked tirelessly to spread the message of devotion and spiritual connection across the world. The Festival of the Chariots, a manifestation of this dedication, has transcended boundaries to become a universal celebration that harmoniously blends ancient rituals with contemporary enthusiasm. As the radiant chariots glided through Santa Monica's streets, accompanied by the resonant echoes of the Vaishnava Mahā-mantra, the 47th Annual Festival of the Chariots left an indelible mark, reiterating the enduring importance of cultural preservation and shared spiritual heritage. Watch it here: https://bit.ly/3rYe8ka