By Daamodara Dhananjaya Das
Today, one of the best avenues to reach out, not just to the masses, but also to the upper most class of people, is through the Press or the Print Media (Newspapers) and the Electronic Media (TV News & Entertainment Channels and Radio Channels). Reading newspapers and watching TV News Channels, is now one of the preeminent necessities of life. These days apparently oxygen seems to be of the secondary importance, as compared to the need of the Media. So much so that the preachers too, in order to keep up with the pace, sometimes are forced to surrender to this bewitching incarnation of Mayadevi. Hence, at ISKCON Ahmedabad, somewhere around 2007, we too decided to cultivate our relationship with the Media, so as to spread the Holy Name to each and every dwelling, where Mayadevi has her encroachment through them.