By Spencer Dew
Last year, for the twentieth anniversary of the festival, 80,000 people were reportedly in attendance, with that crowd estimated to be about 90% Mormon. The festival in Spanish Fork has spawned a series of smaller events in other cities run by a travelling team from the Utah temple and has also given birth to the popular “Color Run” phenomenon, employing the same kind of powdered, cornstarch-based colors, and the same spirit of carnivalesque engagement in “sharing love.” Mormon festival-goers are led in chanting Sanskrit mantras and instructed in the metaphysical ramifications of such chanting. They are lectured on vegetarianism, on the true nature of knowledge and reality and the self, and invited to participate in the burning in effigy of a demonic “witch.” They will throw “colors” made from biodegradable powder that billows out as great plumes, and they will smear and smack and rub such colors on fellow festival-goers, with whom they will dance and whom they will frequently be enjoined to hug—all expressions of love, explicitly interpreted by the organizers as manifestations of the ultimate model of love, Krishna.