By Adiguru dasa
In Krishna Consciousness we hear many viewpoints about spreading the movement of Lord Caitanya. In reality there is not one fixed way to attract a conditioned living entity. A conditioned living entity who has achieved a rare benediction of having a human body has a unique existence and is driven by a unique desire and a unique fear. Preaching strategies differ from person to person and community to community. We need to understand the culture of a place and a counter-culture. The identification of culture and counter-culture help us to identify a right preaching approach. The standard Krishna Consciousness preaching programs are Harinam, Book Distribution, Bhagvad Gita study groups and Home Programs. There is unlimited attraction in Krishna Consciousness. These programs can be made relevant to any kind of culture and counter-culture in a society. A newcomer to Krishna Consciousness can be attracted to Harinam, Prasadam, a devotee, Caitanya Lila, Krishna Lila, Holy Name, association of Devotees etc. etc.