By Satswarup dasa Goswami
“We shall call our society ISKCON.” Prabhupada had laughed playfully when he first coined the acronym. A friend had suggested a title that would sound more familiar to Westerners, “International Society for God Consciousness,” but Prabhupada had insisted: “Krishna Consciousness.” “God” was a vague term, whereas “Krishna” was exact and scientific; “God consciousness” was spiritually weaker, less personal. And if Westerners didn’t know that Krishna was God, then the International Society for Krishna Consciousness would tell them, by spreading His glories “in every town and village.”