By His Divine Grace A.C. Bhaktivedanta Swami Srila Prabhupada
Lord Shri Krishna Who is the Personality of Godhead in His eternal Form is glorified because He has endeared Himself by His acts of benevolence in disseminating the different kinds of Rasa or Zests. Rasa is psychologically described as a sense perception. But the sense perception which we experience in our material conception of life,-is a perverted reflection of the reality. The reality is approached by self realisation of understanding the all inclusive Personal Form of the Supreme Who is all attractive Shri Krishna. The very name of Shri Krishna is suggestive of a conception of complete attraction by dint of wealth, strength, influence, beauty, knowledge and renunciation. Complete embodiment of all these opulences combined together in their fullness is exhibited by the manifested activities of the Lord when He is, out of His causeless mercy, within our view, although the Supreme Person is transcendental to the speculative actions of thinking, feeling and willing of a living being.