By Nimai DasiPraghosa Dasa, GBC Head of UK and Ireland, who was attending the event said: "we are operating in a world where communication is king, and where anyone with a mobile phone can generate a news story - this is unprecedented in our history, which is why it has never been more important to know how to work with the media. Given the upcoming 50th anniversary celebrations, we want 2016 to be a standout year for ISKCON and one of the ways we can have the most impact is through effective communications. We want the UK and Ireland to be a leading light and make the next fifty years of ISKCON even better."