The holy name is both the means and the end The only method or means (sadhana) in this age is the holy name of the Lord. The only goal (sadhya) to be attained in this age is Krsnaprema. Even in the stage of perfection, the name is not given up but is chanted all the more, for it is intrinsic to the activities of prema. Indeed, the name is not different from the Lord: it is the very embodiment of prema. If the means is the end, then the end and the means never contradict one another. If process is identical to the objective, then it is easy for the jivas to attain the desired goal of life, Krsnaprema. By the mercy of His holy name, Krsna easily delivers the jivas in the age of Kali. Read more › The holy name is both the means and the end The only method or means (sadhana) in this age is the holy name of the Lord. The only goal (sadhya) to be attained in this age is Krsnaprema. Even in the stage of perfection, the name is not given up but is chanted all the more, for it is intrinsic to the activities of prema. Indeed, the name is not different from the Lord: it is the very embodiment of prema. If the means is the end, then the end and the means never contradict one another. If process is identical to the objective, then it is easy for the jivas to attain the desired goal of life, Krsnaprema. By the mercy of His holy name, Krsna easily delivers the jivas in the age of Kali. Read more ›