Lord Krishna said to Arjuna, 'O Arjuna! Listen attentively. When the living entity chants My name, whether out of devotion or indifference, I never forget this act. It remains always close to My heart. There is now vow like chanting the holy name, no knowledge superior to It, no meditation which comes anywhere near it, and it gives the highest result. No penance is equal to it, and nothing is as potent or powerful as the holy name. Read more › Lord Krishna said to Arjuna, 'O Arjuna! Listen attentively. When the living entity chants My name, whether out of devotion or indifference, I never forget this act. It remains always close to My heart. There is now vow like chanting the holy name, no knowledge superior to It, no meditation which comes anywhere near it, and it gives the highest result. No penance is equal to it, and nothing is as potent or powerful as the holy name. Read more ›