By His Divine Grace Srila A.C. Bhaktivedanta Swami Prabhupada
Krishna is so kind: We wanted to enjoy the material world; therefore He has given us full opportunity: "Yes, enjoy." But Krishna does not want us to enjoy the material world. Sometimes foolish people say, "Krishna has given us this facility for sense enjoyment. Why shall we not take it?" Sometimes the so-called rishis and yogis also say, "Yes, we have senses, and they are meant for enjoyment. Why should it be stopped?" But if you want the real life of eternal enjoyment, then you have to stop sensual enjoyment. If you don't stop, then you remain here. You have to be born according to your desire, either as Brahma or an ant, a cat, a dog, a demigod. And according to your capacity, Krishna will provide for you. If you want sense enjoyment from Krishna, He will give you all facilities. But Krishna does not want to do this. His opinion is "You will never be happy in this process of pravritti-marga."