Simply addressing the energy of the Supreme Lord as Hare and the Lord Himself as Krishna very soon situates the Lord within the heart of the devotee. By thus addressing Radha and Krishna, one directly engages in His Lordship’s service. (Sri Caitanya-caritamrta, Adi-lila 7.73 Purport) The devotee’s life’s mission is to please Krishna, and he can sacrifice everything for Krishna’s satisfaction, just as Arjuna did in the Battle of Kuruksetra. The process is very simple: one can devote himself in his occupation and engage at the same time in chanting Hare Krishna. Such transcendental chanting attracts the devotee to the Personality of Godhead. (Bhagavad-gita 12.6-7 Purport)
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