As a fire burns dry grass to ashes, so the holy name of the Lord, whether chanted knowingly or unknowingly, burns to ashes, without fail, all the reactions of one's sinful activities. SB 6.2.18 Devotional service, beginning with the chanting of the holy name of the Lord, is the ultimate religious principle for the living entity in human society. SB 6.3.22 Read more › As a fire burns dry grass to ashes, so the holy name of the Lord, whether chanted knowingly or unknowingly, burns to ashes, without fail, all the reactions of one's sinful activities. SB 6.2.18 Devotional service, beginning with the chanting of the holy name of the Lord, is the ultimate religious principle for the living entity in human society. SB 6.3.22 Read more ›